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LogoRitesh Malik
Ritesh Malik
Ritesh Malik
the ostrich effect

Nov 6, 2026

•

3 min read

the ostrich effect

psychology behind our parents' unspoken retirement plans

Ritesh Malik
Ritesh Malik
UPI memory test

Oct 30, 2026

•

2 min read

UPI memory test

how much did you spend last week?

Ritesh Malik
Ritesh Malik
is 8 am too early?

Oct 23, 2026

•

3 min read

is 8 am too early?

depends on where in India you live

Ritesh Malik
Ritesh Malik
the problem with monday

Oct 16, 2026

•

3 min read

the problem with monday

is what we stop doing before it

Ritesh Malik
Ritesh Malik
24 is the new 30

Oct 9, 2026

•

4 min read

24 is the new 30

i'm not saying it, this report is..

Ritesh Malik
Ritesh Malik
10 second test

Oct 2, 2026

•

3 min read

10 second test

I failed it

Ritesh Malik
Ritesh Malik
the 15-min crime

Sep 25, 2026

•

2 min read

the 15-min crime

rest somehow needs a reason now

Ritesh Malik
Ritesh Malik
kitty party lessons

Sep 21, 2026

•

2 min read

kitty party lessons

an aunty's request took our outlets from ₹40L to ₹70L

Ritesh Malik
Ritesh Malik
2016 is back

Sep 18, 2026

•

3 min read

2016 is back

except nostalgia used to take longer

Ritesh Malik
Ritesh Malik
return to which office?

Sep 11, 2026

•

3 min read

return to which office?

harvard put sensors on people and checked

Ritesh Malik
Ritesh Malik
therapy by prompt

Sep 4, 2026

•

4 min read

therapy by prompt

and it never says no

Ritesh Malik
Ritesh Malik
i was right about leaving

Aug 28, 2026

•

3 min read

i was right about leaving

i just had the timing wrong

Ritesh Malik
Ritesh Malik
india has 0.75 psychiatrists

Aug 21, 2026

•

4 min read

india has 0.75 psychiatrists

and this is before addiction care

Ritesh Malik
Ritesh Malik
the blackmail worked

Aug 14, 2026

•

4 min read

the blackmail worked

it's how anyone found out kids ate off their palms

Ritesh Malik
Ritesh Malik
the plate costs 6.78

Aug 7, 2026

•

4 min read

the plate costs 6.78

and may be the least important true thing about schools

Ritesh Malik
Ritesh Malik
har saal ki baat hai

Jul 31, 2026

•

3 min read

har saal ki baat hai

but it started with an earthquake in 1950

Ritesh Malik
Ritesh Malik
the fatter-thinner problem

Jul 24, 2026

•

3 min read

the fatter-thinner problem

india’s strangest food problem

Ritesh Malik
Ritesh Malik
tension ho rahi hai

Jul 17, 2026

•

3 min read

tension ho rahi hai

and 200 patients later, half showed signs of depression

Ritesh Malik
Ritesh Malik
MBA FOMO

Jul 13, 2026

•

1 min read

MBA FOMO

can endup being expensive

Ritesh Malik
Ritesh Malik
“you disappointed us”

Jul 10, 2026

•

4 min read

“you disappointed us”

and that is not discipline

Ritesh Malik
Ritesh Malik
inherited fear

Jul 3, 2026

•

4 min read

inherited fear

dressed up as good advice

Ritesh Malik
Ritesh Malik
parenting by prompt

Jun 26, 2026

•

4 min read

parenting by prompt

welcome to the 2am spiral

Ritesh Malik
Ritesh Malik
it's going to be exp

Jun 19, 2026

•

4 min read

it's going to be exp

and it starts with food

Ritesh Malik
Ritesh Malik
₹2.5 lakh school trip

Jun 12, 2026

•

4 min read

₹2.5 lakh school trip

and India’s missing second child

Ritesh Malik
Ritesh Malik
what’s in your drawer?

Jun 5, 2026

•

4 min read

what’s in your drawer?

and whats it been costing you...

Ritesh Malik
Ritesh Malik

Frequently Asked Questions

Still have questions? Ask me anything at [email protected]

What is this newsletter, and who is it for?

This is Ritesh Malik's personal newsletter, a direct line into the mind of someone who has built companies, exited them, co-founded a university, and never stopped forming sharp opinions about the world. It is written for people who are building something, thinking about building something, or simply want to see India, entrepreneurship, and life through a lens that doesn't soften the edges.


What will I get in this newsletter?

Ritesh's unfiltered take on entrepreneurship, India, money, philosophy, and whatever is keeping him up at night.


How often does it land in my inbox?

Once a week. Enough to stay with you, not enough to overwhelm you.


What kind of topics does Ritesh write about?

Ritesh writes at the intersection of entrepreneurship, philosophy, society, and India's economic moment. Past issues have examined the attention economy and how it rewires our minds, applied Stoic philosophy to the chaos of modern life, the brutal honesty of what it takes to build a startup, and why momentum is the true engine of success.


Is this only for entrepreneurs and founders?

Not at all. If you're curious about how the world works, business, society, ideas, India's place in it, you'll find something here. You don't need to be building a startup to care about the things Ritesh writes about.


I want to know more about Ritesh before I subscribe. Where do I look?

Start with his website drriteshmalik.com, follow him on LinkedIn where he posts regularly and always says something worth reading, or find him on Instagram for a more personal window into how he lives and thinks.


Is it free?

Yes. Always has been.

© 2026 Ritesh Malik.
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